Play for Prizes with Gamified Vending Machines in Jakarta x Beauty 2022: Part 2
After being successfully held in Surabaya last March, the biggest beauty event organised by Female Daily is back in Jakarta. Taking place on 28 - 31 July 2022, this beauty event is much bigger in scale in the new location. Previously, Jakarta x Beauty was located at Senayan City mall, South Jakarta. However, with the great development and enthusiasm for the world of skincare and makeup today, the new location is located at the Jakarta Convention Center (JCC) Senayan, South Jakarta.
A big change in the location is also taken as a step further from the many up-and-coming locally made beauty products. In Indonesia, local products have started to have a lot of fans these past few years. With cheaper prices than most imported products, as well as the same good quality, triggering various age groups to start being aware of their skin care routine, especially face care. In this Jakarta x Beauty event, most of Hall A and Hall B are filled with local brands. You can imagine it as a huge court hall with various promotions filled with (mostly) female visitors. But, with so many great brands out there, how do you attract customers to make the booth look more attractive?
At Jakarta x Beauty 2022, Smartven has a special coverage for brands that use vending machines during exhibitions. This event will be divided into 4 parts. Don't forget to always check the Smartven blog for the latest updates!
Read Part 1 here: The Beauty of Vending Machines in Jakarta x Beauty 2022: Part 1
Marketing campaigns in Indonesia
With the right branding strategy, it will increase consumer’s trust, making it stand out from similar competitors and also build a positive image of the brand. Then, when the brand has just started, there must be a desire to expand the business, right? The method that is often used is through marketing campaigns and improving customer experience.
The tendency to choose a more specific target brand or target audience will make it easier to determine the type of consumer so that we can manage marketing campaign strategies. Beauty brands, for example, can start their campaigns or branding through beauty influencers. After being sent an unreleased product for tests, these influencers will then share about the product on social media. This is where people will get a glimpse of what the product looks like, what the end result of its use will be, even before the product itself enters stores in Indonesia.
Also read: How do you run a marketing campaign with vending machines? | Vending Expert Series Ep. 10
Gamification feature on vending machines?
With the rapid technology development, everyone continues to have innovations with marketing campaign. One of them is using a smart vending machine. In Smartven, there are features that can be added to support various forms of this campaign. One of them is a feature to carry out a gamification strategy.
At special events like Jakarta x Beauty, using a vending machine can be a unique experience for visitors. For example, you can use it to give free merchandise, or to get a discount voucher for your customer’s next purchase. Visitors can come to the vending machine, fill in the required data, then play the game directly from the screen. If successful, the prizes given can be in the form of products that can be picked up at the dispense box vending machine, or in the form of voucher codes that can be used by visitors.
The use of a vending machine also provides other benefits, because the products stored in the machine will be in a well-maintained and neatly arranged condition. We often find that we get free products, sometimes in a dusty or slightly dirty condition, packaging that is dented because it is piled up, and so on. Imagine products that must always be fresh, such as drinks or beauty products, if given in such a messy condition, not taking them will be better.
Gamification itself in Smartven can be customised according to the desired concept. The Smartven team will help in advising the customer journeys from existing concepts, such as the flow of entering data, types of games, and others. All ideas can be made into reality!
Fun quizzes at Jakarta x Beauty 2022 with Oasea
One of the skincare brands that used the gamification feature at Jakarta x Beauty was Oasea. This brand, which is synonymous with clean and vegan skincare, has held a variety of interesting events, one of which is answering a trivia quiz about the world of skincare and the ocean (sea), which is a wordplay to the brand’s name.
The method is quite easy. Visitors can get 'tickets' to play by sharing and posting on their Instagram accounts. If it has been verified by the Oasea team, then visitors can directly fill in their name, Instagram account and email address on the vending machine screen. A multiple choice question will appear with a time limit of 15 seconds. Every question that is answered correctly, the selected button will turn green and immediately bring up a notification to pick up free products that can be picked up at the dispense box. For those who choose the incorrect answer, the Oasea team gave a consolation prize in the form of a keychain. So in the end, everyone gets a prize! But not going to lie, some questions are just that hard it gives the feeling of exams. Might want to bring a cheat sheet!
For Oasea, the vending machine used is the SV49 type with full-touchscreen. On the 49-inch screen, in addition to raising questions, it is also used to show ongoing promotions at the exhibition by displaying photos and videos that will appear whenever the vending machine is not in use. Check out this video to see the fun ambiance at the event!
More stories: Fairy Branding Tips in Jakarta Fair 2022 with Peripera
Start developing your skincare brand
If you have started many local beauty products using vending machines at Jakarta x Beauty 2022 like this, maybe this will become a trend in the next exhibitions. If you have a skincare and makeup brand that can use a vending machine, click the button below to consult with the Smartven team. You can also check the Smartven website and Instagram for other information. Don't forget to follow the next part of Jakarta x Beauty 2022, stay healthy and see you soon!
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