Curb The Gold Inside with Rider Underwear
Rewriting the evolution of underwear with Rider underwear vending machine.
When you first hear the word underwear, it can be interpreted in multiple meanings for a gender-specific group of people. A kid would believe wearing a bright-coloured underwear could make them fly like Superman. A teenage girl will contemplate buying underwear for periods during middle school. Underwears for women are made from entirely different garments, and come in very different shapes and types. For men they have a long history on how underwear evolved over time, ranging from hunting wear to becoming a symbol of status in hierarchy. Underwear itself is a clothing item that acts as an insulation between our skin and the outer garments. In today’s society, wearing an underwear can be a way to make the body respectable, and to shield the sexual zones of the body from the gaze of others. Men’s underwear is far more prominent in historical sources than women’s. This is believed to be because the depiction of men in their undergarments was perceived as humorous, rather than a sensitive topic.
Underwear is a must-have item in our closet, and sometimes they have their own designated area to keep them organised. As important as it is for women, similarly for men, underwear also includes undershirts to cover the upper part of the body. It was once evolved from the long-johns, then turned into shirts in warmer climates. As an example, the shirt is meant to absorb sweat and for soldiers it is worn to avoid soiling their uniform when they are doing dirty jobs. As underwear becomes a staple need, many companies have been focusing on selling underwear only. With unique presentation and creative advertisement, selling underwear can be deemed as a normal marketing campaign without having to show unappealing product photos in public. Calvin Klein is one of the biggest fashion brands that is largely known for their underwear campaigns with models, internet influencers and celebrities. Smaller companies also start to grow, giving more recognition that high-quality underwear is as important as outer garments.
Rider underwear
In Indonesia, where the climate is warm, the need to have a good fabric is prioritised so that wearing underwear can still be as comfortable. And among other underwear brands for men’s wear, Rider tops the popularity and has been a cult favourite for decades, with the easily noticeable name on their products like undershirts, boxers and briefs.
The company itself was first founded in 1955 as a garment factory which produced largely based on men’s underwear. The high quality garments allowed them to expand their business in 1967 and have their products exported to The United States, Canada and Europe. The products are popular among men in Indonesia, and sometimes the word Rider sometimes is associated with underwear in conversations. With features like 100% cotton to absorb sweats, Swiss-made anti-bacterial to manage the moist level, to the perfect fit of the seamless products, it is no doubt that Rider is surely the better option for humid weather and the fast-paced lifestyle in Indonesia.
First renowned underwear vending machine in Indonesia
You probably know that purchasing underwear can feel like a walk-of-shame when we go shopping. The intense stare, the increasing heartbeat when we can’t find our size and have to ask the store assistant to find it for you, all things that make you go sweaty. But what if you can buy one without all that and even better, during your commute? This month, Rider has partnered with Smartven to make the double dream of easy underwear shopping with a Rider vending machine. The SV22 machine is placed in the busy area of MRT station in Bundaran HI, with the standout green colour, LED touchscreen and cashless payment features. On the machine, it gives a cheerful impression to invite people to change underwear, as it literally says “quickly change your underwear now”.
At first you might get into thinking, when should we use this underwear vending machine? Not just products like briefs, boxers, undershirts, Rider also put masks inside, the hot item of this era. So if you don’t need to buy any underwear, getting a mask can be one reason. But the main idea of buying underwear from this machine can be implemented in some ideas. When it’s hot outside, the sweats are dripping and you don’t want to stain your expensive piece of shirts, you can look for an undershirt from this Rider vending machine. Or maybe it’s raining cats and dogs outside during your commute home, and your clothes are soaking wet, you can have a change with the products from the Rider vending machine. And as if these scenarios don’t intrigue you much, Rider has offered a special promotion during Ramadan by secretly putting 0.05 gr gold into some of the packaging inside the vending machine, to liven the Eid vibe by the end of the month.
Also read: Strategies to Develop Small Business Growth
Final note
As a unique business breakthrough, this underwear vending machine is expected to be an inspiration for other companies. Of course, a positive step like this is a development as well as good marketing for a business, it can also make a business stand out from the others. If you have a creative idea for using this machine or have a product that can be sold through a smart vending machine, you can click the button below to conduct further consultations with Smartven. You can also check out our website and Instagram for more information. Let’s sustain the environment, stay healthy, and see you soon!
