Vending Machine Smartven x Gojek: Fully Customized Gopay Self Service Kiosk
Living in Indonesia, a swift and easy public transport access has become a staple daily need for people who spend their days outside. The demand will increase more toward people who don’t own cars or motorcycles. Two-wheeled ride-hailing system, or commonly called as ojek in Indonesia, has been the most chosen type of public transport system as they can avoid the heavy traffic as well. Gojek, a company based on this system, launched an app in 2015 that not only accommodates customers who want to hail an ojek, but also the drivers who are free around the area. The app gained positive reviews ever since and made them expand their services from just a ride-hailing service, into a platform where customers can do anything with just one app.
Gojek is powered with its own payment system named Gopay. This requires a bank transfer or a quick stop at the minimart to topup the Gopay balance. The system mostly relies on the internet and a touchless payment system that enables both customers and drivers to do transactions without physical payment. The app also encourages customers to use Gopay by giving discounts as rewards, whereas payments by cash will not receive any. But what if we rely on cash payments as income? Say that you just have cash with you and the internet connection is too slow to perform top up via mobile banking, or maybe you live in the suburban area, where having cash with you is more convenient. Or maybe you just want an alternative to convert your cash into Gopay, since not all ATM machines accept cash deposits. Yet you still want to top up your Gopay balance because the final fare amount is much cheaper by said payment. Then what should you do?
Digital vending machine
In this digital era, everything can be sold digitally. No, we’re not going to talk about NFTs. But imagine this proposal. When you go to train stations or airports, you will always see these ticketing machines that scan your booking codes (or you type the code on the screen) then they will print your boarding passes. What you see is a machine with a touchscreen LCD, and the internet-powered system behind the screen will find your data inside the Cloud to match the booking code you have so it can verify your journey. This is a simple form of early digital vending machine. Although this system relies on your already paid booking system and only be able to scan the available data, they are considered as digital products. Self service kiosk is the popular term that was introduced with this system. More companies adopt this system to their vending services. Fast food chains also started to put screens to place orders and make payments via the attached card slot with numpad to punch in the PIN code, or customers can opt for payment via cashier. Digital vending machine is basically where you make a transaction via screens and depending on what you purchase, the products are yours and fully paid in less than a minute.
Smartven x Gojek
With a digital vending machine system, Gojek then partnered with Smartven to propose an idea to make Gopay top ups via vending machines. Previously we mentioned people who live in suburban areas. What makes this digital vending machine special is that this machine accepts bills, so people with only cash with them can still topup their Gopay balance. The machine accepts Rp 50,000 and Rp 100,000 bills only, which makes it easier. Customers can input their phone numbers through tapping on the LCD screen, which is a relatively similar system to the ticketing machine at airports and train stations that reads your booking code. The Cloud, powered by the mini PC, will read the data according to your phone number. If the number is correct, then the screen will show fixed nominal amounts of Gopay to choose from. Depending on the chosen amount, the machine will show how much bills that customers have to insert through the bill acceptor. If the transaction is a success, the Gopay balance will be updated automatically.
This first machine outside the Greater Jakarta Area is currently located in Mall Bali Galeria 2nd floor, in Kuta, Bali. Other services offered via this Gojek vending machine is the Gofood Plus subscription and voucher bundling for other services from Gojek such as Gocar and the precedent basic Gojek service. Gofood is a food delivery service from Gojek which has lots of merchants and restaurants connected. With Gofood Plus subscription, customers can have more benefits such as discounted delivery fees and vouchers for food purchases. This vending machine gives faster access to customers who want to start the subscription right away. Voucher bundling also comes as an economical option for avid Gojek customers who use the app everyday. By selling the bundling voucher in a digital vending machine hopefully it will also save both their time and money.
Fully-customized vending machines
Through the innovations and breakthroughs in this digital era, running your business through a digital screen can appeal more to the customers. When we talk about vending machines, selling physical products is always attached to the term. We get used to seeing vending machines which sell snacks and drinks or even beauty products, but we only see a few vending machines for digital products available. Combined with how vending machines accept cash, and the Cloud system that enables online transactions, digital products vending machines are a way to sell digital products, as suggested in Gopay balance topups. More so, these machines can be fully-customized according to the business plan or your marketing campaigns. You can customise how the machine looks and if you plan to make the machine even more customizable, we can always try our best to help.
Read more about customizing your vending machine: Pampered and Prejudice: Beauty Products Vending Machine
With these digital vending machines, hopefully it will not only help people in the suburban area, but also people who want swift access to do transactions on the go. If you have any ideas or inquiries regarding these digital vending machines and want to know more, you can click the button below to schedule your consultation. Should you need more information about Smartven, you can check our website and Instagram account. Stay healthy and see you soon!
